CommunicatED Blog

Storytelling for Success

I've always said that the hallmark of any communications plan is storytelling (in fact, I will be launching a class this summer to show you how to become an effective storyteller--stay tuned!). Soft stories during the Olympics are my jam. You know, the backstory NBC...

The Art of PR

Why PR can be the most challenging--yet thrilling--form of communications Although I started in radio broadcasting WAY back in 1995, most of what I was doing at the time was promoting my show without a budget. I joined the local Press Club to network with print...

Metrics, Please

You need to demonstrate your value when applying and interviewing for a communications job Over the last year, I've hired four new positions: a communications specialist, a marketing specialist, a digital content strategist and a project and event assistant. All...